His soon-to-be-wife Elizabeth joined the project, and. I should say that. [Break in audio] So what a lot of these authors are realizing Hey, Ive got to be out there on the internet collecting fans and gaining readership.. [15], Goodreads addressed what publishers call the "discoverability problem" by guiding consumers in the digital age to find books they might want to read. I cant believe I struggled over it because now its a no-brainer. They were very open with all number and stats and where the business was going, and they really believe in being a teaching company, which I also believe in, from them. 68 SS427 Chevelle 5.3 LS 84mm Billet Turbo You know personally, I cant think of junior high without thinking of Danwich [sp] is when I first read that, or Lord of the Rings, which is when I first read that. Before we continue with the story, Otis can you tell the people what Goodreads is, if theyve never been on it, if theyre not one of the, one of the millions of people on the site? Since the second I found the Hardy Boys all the way through when I got to high school. And by helping them I mean actively getting them into the press and spending money, marketing money, to promote the book. Interviewee: No, we have a lot of book geeks but. But if the authors not into it, its not going to work. So remember I was a software engineer even though I didnt code as much in the last year and a half at Tickle. which is go out and get the book and try to learn it on your own. So its not keyword based like the other ones; its book genre based. Popular fantasy novelist Rin Chupeco has noted that authors from marginalized groups are often a target, and she also criticized the minimalist approach Goodreads takes to moderation, saying, "Goodreads only removes reviews that specifically target the author, but they do not do that for every book, eitherjust for the authors with big enough marketing and publicity teams to demand these removals." Interviewee: Probably not. Interviewee: What else did we do? Alright, lets continue. But, after you go through this process of adding all the books you want to add at that time theres not much left for you to do. [43][44][45] Linking a Goodreads account with a social networking account like Facebook enables the ability to import contacts from the social networking account to Goodreads, expanding one's Goodreads "Friends" list. Did you run a bunch of different quizzes, and then that ones that did you test a bunch of different quizzes and only run widely those that worked well, or did you have some other system to figure out what was compelling? It actually started as EMO.com which is when I joined it in 2,000 and I thought it was pretty dumb when I joined it actually to be honest but luckily it was started by some really smart people who knew what they were doing, and that was lesson number 1: People who are smart and determined to succeed, WILL succeed, even with what seems like a dumb idea, and you know, the Tickle guys were smart and determined and thats what they did, so they took an idea to do a testing company online from an idea to a funded startup to selling it to Monster.com in 2004 for 100,000,000 bucks. [26][27][28] Amazon had previously purchased the competitor Shelfari in 2008,[29] with the Goodreads purchase "stunning" the book industry. Sep 22, 2017. Fortunately the book straightens out into a well-researched and well-written history of LA, the LAT and the Chandler/Otis families. Goodreads founder Otis Chandler said that "his management team would remain in place to guard the reviewing process" with the acquisition. "[22], As of 2012, membership was required to use but free. Did you have shares of Tickle.com? So I spent the summer learning HTML, and mySQL and plugging in a lot of boring mathematical formulas and chemical property charts into a website. Dont go. So Im glad I didnt do it. Andrew: You know where they grow those kinds of engineers/entrepreneurs is Hacker News. So if you took a 40 question test about your personality wed give you one page about what it meant for free and then wed give you 15 pages about deep psychological analysis coming from our PhD psychologist about what exactly it means for your personality and how you can improve your life, and we would actually sale those for between $4.99 to $9.99 depending on the test so there was a little bit of direct consumer revenue there. Chandler continued running Goodreads until 2019. [14], Goodreads was founded in 2006. So pretty much its up to the author. Shes loving that line that you said, Ill teach you everything about business school in two days. I love it too Big Space. Interviewee: Tickle had a very open policy. You know, today we have Goodreads for books and we have Flickster for movies and we have Netflix and we have LastFM for music. I had never read Pride and Prejudice. Interviewee: For one, I didnt feel like getting another job. Amazon bought Goodreads for $150 million in 2013, though founders Otis and Elizabeth stayed on for a few more years. Interviewee: Sure. When he decided to launch his own site just for book lovers, a respected colleague told him there was "probably not a very big market there." Otis figured he might prove him wrong, and in . And, if youre on the site and you have no friends, then everywhere you go its saying you have no friends whove read this book, add some friends. So if an author wants to think of himself as an entrepreneur and get a following before he gets published, how do they do it? Interviewee: Well, the other caveat is that we launched it in the US only. So Goodreads was built to do this, our position is not catalog your books, our position is see what your friends are reading, or get excited about reading through your friends. If they were Jewish, they would go to JDate. You know the Sci-Fi and Fantasy group on Goodreads is one of my favorites, those guys are just amazing, and theres so much discussion going on, and theres so much excitement going around all the books that people are reading. [36], On the Goodreads website, users can add books to their personal bookshelves, rate and review books, see what their friends and authors are reading, participate in discussion boards and groups on a variety of topics, and get suggestions for future reading choices based on their reviews of previously read books. The book misses some opportunities to delve deeper into . On his own, and then he went out an got funding. As a young programmer in the mid-2000s, Otis Chandler watched as dozens of niche web sites began to take off. Find out Otis Chandlernet worth 2020, salary 2020 detail bellow. In 2012, after a receiving a poor review on her novel The Selection, author Kiera Cass encouraged her Twitter followers to "knock [the review] off" the front page of Goodreads' section on the book. And if you think about it, from an authors perspective now is more exciting than ever because now you can actually interact with your fans in a way you never could before. Interviewee: Well, its a big new feature for us, its the ability for members to list their books swappable and then swap with other members. So, can you tell people what Goodreads is? Can you talk about that? Hey everyone, its Andrew Warner, founder of Mixergy.com, home of the ambition upstart. Andrew: Before we get started, I want to introduce you to Haystack. Was it just watch me and youll learn, or was it more formal than that? He wanted to integrate this scanning experience and to create a space where people could write reviews regarding the books that they read. Andrew: Alright, so one of the reasons that it went viral is because people love talking about their IQs or the results of their tests, what kind of dog they were. Otis Chandler's income source is mostly from being a successful Actor. Youll hear how working for Tickle.coms founder, James Currier, was better than going to business school. The band can have a profile and show off their music and their events. So we both launched it, blasted out an email to all of our friends and we got it up toI dont know, I think after a month, from December to January, we got it up to about 800 people with our friends and friends of friends, just kind of organically grown. So now you have the opportunity to become a better writer by putting yourself out there more and more often and seeing what people like and dont like. I talked to Dennis Crowley about that issue with Foursquare, you know its a mobile social network, and he said that at first until all your friends are on it he wanted to find something for you to do so he created a contest, he added, not a contest but gaming mechanisms into it. Are you a designer? And it turns out that most problems in mechanical engineering are pretty solved. Andrew: I remember one of the things we talked about, you spoke at a live Mixergy event about how to build virility into your product and you said that when a user registers youd ask them for their friends immediately, right? I probably said I wanted to be a mechanical engineer and build cars someday. Some users worried that their reading records would be lost, but Goodreads had a number of plans in place to ease the transition and ensure that no data was lost, even for titles that might be in danger of deletion because they were available only through Amazon, such as Kindle editions and self-published works on Amazon. I say Okay theres a lot of users here that are really, really wanting this or that, and then I can prioritize what were going to build. Him on Goodreads? The site has since grown to nearly 5 million members who have added over 150 million books, completely by word of mouth. Ning has built like what? The reason I wrote groups, and the reason groups are really, really good on Goodreads is we use them everyday, but we dont use them as a book discussion club, we use them as a feedback forum. Interviewee: I think you can and theres certainly examples of guys whove done that. Well, Ive got a guy whos done it. And our difference is clearly that, because we know what books people like, we target on book genres not on keywords. Interviewee: I had an absolutely horrible design at first and then I had one of the Tickle designers, friend of mine, do the design and he was really good. And it also depends on the author. They just want to move on with their lives. You dont have to be a published author to do this. Him on everywhere else? There are settings available, as well, to allow Goodreads to post straight to a social networking account, which informs, e.g., Facebook friends, what one is reading or how one rated a book. Additional support from Jeff Rogers, J.C. Howard, Julia Carney, Elaine Coates, Farrah Safari, Liz Metzger, Harrison Vijay Tsui and Katherine Sypher, and Margaret Cirino. If they were Christian, theyd go to ChristianSingles. You had match.com, you had americansingles.com, and eHarmony, and those are great. Interviewee: Right, sure. So having seen all this social networking going on I was like wow, reading would be so much more fun if it was a social network and I could see what my friends were reading and I could browse their bookshelves online. Do you have a group on Goodreads thats like that? Number three when I finally come back to the US you can come out to a Mixergy event to see him in person. Andrew: What about the business behind it, or how do you, alright so I can understand its fun, but if theres not as much substance to it wheres the money coming from is I guess what Im asking. So you know this idea is kind of built into it, and everywhere you go on the site youre kind of getting this reminder that theres stuff happening here and your friends are talking about it, and that just kind of helps get the concept across that hey, I should add friends. So one other thing weve done is weve figured out, Hey, lets not just give these authors a platform to connect to their fans but lets actually let them get in front of the entire Goodreads audience. So we built a self-serve advertising product where you can sign up right now with a credit card and buy advertising for your book on Goodreads. Tweet. MySpace everyday and hes just posting little stuff, little snippets, things hes thinking about. And I think a lot of companies dont realize that when you look at all the dumb domains out there. Because, for one, the publishing industry is declining, so theyre not going to help you. We allow you to actually create custom shelves. What did you do to make it more interesting for people until their friends came on? [38], Goodreads users can read or listen to a preview of a book on the website using Kindle Cloud Reader and Audible. So for some perspective, it used to be, say maybe 20 years ago, all you had to do as an author was write a book, hand it to your publisher, they would take it do their thing, youd get a check, youd go back to writing the next one. How much of that is coming from you? Interviewee: First, Ive always been a reader. It sounds like you learnt a lot from James, because James was almost your Harvard Business School the founder of Tickle. You have no friends who are discussing this right now, add some friends. And not work. Interviewee: Yeah, I think so. I had a drawer, not a drawer, several cabinets full of disassembled stuff. Goodreads raised a Series A round of funding from True Ventures in the summer of 2009. So Tickle was viral because when you took a test it would say compare your result with your friends and it was kind of like an early social network in that there were friends except the only thing we did with them was when you took a test was show you Okay youre a Saint Bernard, and heres your friend Andrew whos a Golden Retriever, and heres your other friend Olivia whos a Pug or something like that. Any good social network does that well. Doing that process helps you think, okay well heres a feature that would be really cool and maybe its going to really increase user retention but its not going to help us at all with revenue or getting new traffic, so maybe its not as important as this other idea which is going to really make us money and increase retention, or this other idea which is going to get us new traffic and increase retention. And I think it has. Go buy a yacht? And, if youre on the site and you have no friends, then everywhere you go its saying you have no friends whove read this book, add some friends. "[34], In January 2016, Amazon announced that it would shut down Shelfari in favor of Goodreads, effective March 16, 2016. Andrew: The book Think and grow rich, I think one of its points there is to work with good people, because their systems, their was of working is going to rub off on you. Thats intense. But yes, I have seen the bloggers, I have seen the podcasters built up a big enough audience to then parley that into book sales. Andrew: [Andrew Laughs] that actually I think is a good prep for a business. Alright how can people connect with you Otis? [16], Before gaining much traction, Otis and Elizabeth Chandler grew the platform through their friends of friends where it reached 800 users. Andrew: Its working now. And you just track as much as you can and then better it. But yeah, if you show them: Here are five friends you compared with you on the last test, invite them to compare with you on this test, and therere one, two, three, four, five and theres a button: thats a lot more better. It has also been criticized that Goodreads allows both users and authors to post quotes attributed to an author without verification of any sort; removal of such quotes is left largely in the hands of volunteer "librarians", as authors have little to no individual control over quotes posted to their own profiles. Little bit of Goodreads trivia. GoodReads didirikan pada Desember 2006, resmi dirilis pada 30 Januari 2007 oleh Otis Chandler dan Elizabeth Khuri. So it just always seemed like something I wanted to do. The website's offices are located in San Francisco. And thats okay. So you know this idea is kind of built into it, and everywhere you go on the site youre kind of getting this reminder that theres stuff happening here and your friends are talking about it, and that just kind of helps get the concept across that hey, I should add friends. Along with a passion for building websites, hes also a voracious reader. Interviewee: Science fiction and we want to reach our science fiction readers. Eventually, it gained attention through the media such as Mashable and other various blogs. [30] Goodreads founder Otis Chandler said that "his management team would remain in place to guard the reviewing process" with the acquisition. [46], The Amazon Kindle Paperwhite (version 2) and Kindle Voyage feature integration with Goodreads' social network via a user interface button. What can they do as authors? Dorothy Buffum Chandler died last summer and her son Otis Chandler, who at one time ran both Times Mirror Co. and the flagship Los Angeles Times newspaper, stepped down from the board after 36 years. So its kind of fun like that. Otis Chandler is the founder of Goodreads. And six months later I had a beta and then two months after that I had a design and I launched it. Andrew: Yeah. You would add photos and there was a news feed that had all your friends photos and our whole company, an 80-person company used this every day and every day there was an email update with everyones photos from the weekend or the day before and it was really amazing because you really got to know everyone in the company much better than you did by just talking to them because you got to see where they were and then you had a basis for a conversation. You know you basically take fifteen questions and you learn about yourself a little bit and at the end you get typed into one type. Now he gets the same write-up and nothing happens. Youll learn some of the viral techniques that Otis used to encourage his users to get their friends to join the site. Andrew: Are they also good for, I can see how theyd be good for giving your users something to do while theyre on the site and bringing them back to the site more frequently, but are groups also good for bringing in your users friends, that if I like the site I might tell a friend or two but if I like it enough to create a group on it I might need to populate that group and Ill look for ten or twenty people to join? And Goodreads, before it got any outside funding, it was him, just building this thing up. [Andrew Laughs] And I took a few CS classes two CS classes at standford. Goodreads has tried to address this, implementing rules such as only allowing reviewers to criticize a book itself, not author behaviour or political affiliations. When he decided to launch his own site just for book lovers, a respected colleague told him there was "probably not a very big market there." Otis figured he might prove him wrong, and in 2007, launched Goodreads, a book catalog and review site that he coded from his LA apartment. Andrew: You know what, you guys did do it early on and it seemed around the press that Facebook got in the early days that they invented it themselves, that they invented the idea that as soon as you register theyre going to scrape your address book and find all your friends and then email them and ask them to come and join, but you guys were, thats one of the innovations that you guys had back then at Tickle. He essentially mentored me into becoming more than an engineer, becoming a product manager, and by the end of Tickle, I was not just a coder, I was managing a team of ten people including marketing, design, business development and engineering, and et cetera. And then what wins goes first, and then you try another one. Amazon.com, Inc. v. Barnesandnoble.com, Inc. https://en.wikipedia.org/w/index.php?title=Goodreads&oldid=1141346846, Short description is different from Wikidata, Articles lacking reliable references from January 2022, Articles lacking reliable references from November 2017, Creative Commons Attribution-ShareAlike License 3.0, This page was last edited on 24 February 2023, at 16:16. [53], User data becomes proprietary to Goodreads[54] though available via an application programming interface, or API,[55] unlike similar projects like The Open Library which publish the catalog and user edits as open data. Otis Chandler is the co-founder and CEO of Goodreads.com. How can they get their books out there? So, to increase retention we needed to give people more things to do and that was where groups came in. Theres still people doing interesting things like Tesla, etc. You know they had all different types and this thing went viral and this was right before I joined. Otis Chandler Net Worth Otis Chandler was born on November 23, 1927 in California. Andrew: 2.7 million registered users I said in the beginning you got up to 650,000 on your own, no outside funding. No, I get those emails from you. Youll see why picking the right name when you launch your company is so important. I remember when my brother and I started a company together, I said Its an internet company, I should learn how to program and I went out and I got a book on coding, and, I think after a few pages I realised it wasnt me but I was gonna struggle with it because you gotta just have that burning desire to suceed and you cant give up, and my brother just looked me and he said Give me the book, go make some phone calls, its just not you and he was absolutely right, it wasnt in me, but it feels like if you have it in you you got a superpower. I know the first time that we tried this interview it didnt work out so well. Its cataloguing your books. Andrew: Yeah. And my wife and I, I kind of view my wife as my co-founder. You know, if you wrote a book aboutI cant come up with a good example. Hes talking to fans and hes got big followings on all those services. Its good. Otis Chandler is a member of Family Member Otis Chandler Net worth: 5 Million Some Otis Chandler images About [6] This funding lasted Goodreads until 2009, when Goodreads received two million dollars from True Ventures. They like finding out for themselves, but they want to share it with everyone else too. Andrew: Was it about the, the Was it about the businesses that were being built out of nothing that excited you? Thats actually a big asset which is kind of sad because it means that first time writer whos got an amazing idea or an amazing story to tell is not going to get the same chance that, you know, I dont know, Sarah Palin is going to get. You know Id check Google blog alerts every day and it just blew my mind because these guys were just writing about us like Oh my gosh have you seen this thing its perfect, Im switching to this, come follow me here. So that was kind of after matchbook picked us up that was kind of, that was the next way that we kind of got big. But instead of copying the leader if we can just niche it out and come up with the Jewish version of it or the runner version of it. So what we had is we animated on this fun, plus serious model and I think at the end we had maybe 600 fun tests and maybe 150 serious tests, and the serious tests we eventually figured out we could sell a result to these. You can follow us on Twitter @HowIBuiltThis, on Instagram @HowIBuiltThisNPR and email us at hibt@npr.org. Goodreads is the largest website on earth for all things books. [70] You know, there were guys creating things and then six months later a big company would come and buy it and that guy used to live down the hall from me and holy cow. Interviewee: Definitely. Did you design it yourself? So if you have a new book about science fiction. Otis Chandler believed this rating system would be superior to Amazon's, as Amazon's includes books a user has browsed or purchased as gifts when determining its recommendations. Andrew: Okay, sites that are meant, social networking sites, sites that are meant to be used with other people tend to be kind of boring when youre on there by yourself, tend to be kind of boring in the early days. The Authors Guild called it a "truly devastating act of vertical integration" and that Amazon's "control of online bookselling approaches the insurmountable." Or do what Ning did and allow people to create small niches. Because one thing we noticed early on was that wed be browsing around and some guys profile would say Hey, Im so-and-so the author of this and wed be like Whoa, theres really cool authors hanging on our site. Its all about stats, right. Tickle had one of the best company cultures Ive ever seen and granted, I havent seen that many. Otis Chandler (November 23, 1927 - February 27, 2006) was the publisher of the Los Angeles Times between 1960 and 1980, leading a large expansion of the newspaper and its ambitions. Thanks for liking this post. My wife is something of a writer but Im not and so I dont want to tell anybody how to write. I'm an entrepreneur, a product person, a book lover, a surfer, and a geek. Carreer Personality test, and he noticed they spent two hours taking the test, and two weeks talking about it, and he was like Theres something there, if people are that into it to talk about it that much, lets do a company around it. and so he got a PhD psychologist to build serious tests and put them online, and you know carreer tests, personality tests, all sort of flavors maybe 10 or 15 serious tests and you put them up and what happened is nobody took them. And what I noticed about dating was that you had big generic social networks. So I can go down and rate all the books Ive read, and add them, and add reviews, and add ratings. Interviewee: I couldnt do this without plugging the fact that we just launched book swap. And I had moved to LAI had followed a girl to LA and so I didnt know a lot of people down there even though I grew up down there and I didnt want to get a job, like I said. Interviewee: Heh, right. If youre an entrepreneur, developer, or even into a Sci-Fi it seems like Otiss picks are the ones to go to, so thats one way. Im in Argentina can I find people who are here instead of having to get the book shipped from the US? What to give them and what not to? You know I wish I could have that story, Yeah I sold candy to everyone in the second grade and that was my first business like every other entrepeneur seems to have, but my mind wasnt there. That gave his business enough traction to raise money from investors and take his business to over 2.6 million members. Beyond that, publishers do not have budgets to help market their titles. Guys who are really in there, who were scrappy entrepreneurs. Andrew: Thats kind of interesting that the next big trend to come out I wonder if instead of trying to copy the big company, we can niche it out and focus on a specific area that we might have a morea bigger chance of succeeding. Youre not going to just be able to make some lame website and I have people spread it, it has to be pretty compelling content. There were mixed reactions from Goodreads users, at the time totaling 16 million members. It depends on, again, on the book. So then they started going to these niche sites. efundit that was the first, the first company that you worked on that was online, right? But I think, you know, my sense is from talking to authors that thats kind of becoming more of what they have to do. Maybe theres the business model. And wed already built it so every book has an author profile that lists the titles by that person. Several members of the Goodreads team are single and dating in . I learned C, so I had a little bit of exposure to it, but not a lot. Interviewee: Tickle was a personality testing company among other things. So thats important to understand, but its easier said then done. And I see Dave Yank, whos watching the slide has got a question. Announced Date [63] After Amazon's acquisition of Goodreads, this policy was modified to include deletion of any review containing "an ad hominem attack or an off-topic comment". Andrew: Why did you decide to start your own company instead of going and looking for another great company to work in? Net income in mil. See each portfolio image, in big. [75] As a result, Goodreads, an Amazon company, stripped the metadata from its record for the offending title, segregating The Turner Diaries to its "NOT A BOOK" author moniker (a category typically used to weed non-book items and plagiarized titles from the platform).[76]. Or much faster feedback about something you write. Maybe after six years of an intense startup I was burned out. Thank you everyone for watching, Im looking forward to your comments and Im looking forward to talking to, actually Im looking forward to your comments lets leave it there. Elizabeth Chandler @Elizabethkhuri 25 Apr 2019 After 13 years of growing Goodreads from an idea to a community with more than 90 million members, Otis and I are moving on our next chapter. Or even the Google AdWords self-serve product in that its cost-per-click based. This episode of How I Built This was produced by Casey Herman and edited by Neva Grant. Otis Chandler was the publisher of the Los Angeles Times between 1960 and 1980, leading a large expansion of the newspaper and its ambitions. Why did you decide to start your own company instead of having to get their friends join. And youll learn, or was it about the businesses that were being built out nothing! Snippets, things hes thinking about the publishing industry is declining, so I go. 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